Dallas Fort Worth chapter

Calendar of Events

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June 2015

Technology Panel Discussion

   
Date: Wednesday, June 17
   
Time: 11:30 am - 1:00 pm
   
Location: La Cima Club
5215 N. O’Connor Blvd. 2600
Irving, TX 75039
   
Title: Technology & Events: Where Do We Go From Here? 
   
Details: Are you just starting to figure out how to implement technology into your event? Or are you an old pro? Either way, you will benefit from participating in this year's IAEE DFW Tech Panel & Luncheon. 
 
A group of veteran industry + technology panelists will touch on technology you can incorporate into your event immediately, as well as what's on the horizon with forecasts on what will stick.
 
Other discussion topics will focus on actual implementation plans, integrations across your vendors, managing internal expectations of adoption rates, cost/benefit ratio, ease of use, and the age-old concern of tradeoff of new tech vs. event disruption. We'll also save some time for Q&A. 
 
With an all-star panel of some of the industry's most respected thought leaders and a three-course meal at La Cima Club, you won't want to miss this IAEE event.
   
Panel: Shawn Pierce, former President, Registration, Housing & Lead Services, Experient
Lee Blaylock, Founder & CEO, Who@
Tommy Denton, Director of Account Management, Core-Apps
Jeff Bond, Director, National Sales, a2z 
Moderator: Stephen Nold, President, SCN Consultants
   
Price: Members: $40 | Non-Members: $45
   
Register: http://www.etouches.com/ehome/125950 
   
CEM Credits: Yes
   
Questions? Please contact dfwIAEE@gmail.com
   
Sponsor: Interested in becoming an IAEE DFW Sponsor?
Donovan Shanahan at 972.536.6387

July 2015

CEM Course

   
Date: Tuesday, July 21
   
Time: 8:00 am - 5:00 pm
   
Location: TBD
   
Course: Event Marketing
   
 
Details:

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

After completing this learning module, the student should be able to:

  • Define marketing, and explain the difference between marketing and the sales function.
  • Identify the elements of a marketing plan.
  • Describe market segmentation, define target market, and explain how to reach key audiences.
  • List the key elements of a timeline or production schedule.
  • Review event evaluation, and discuss the importance of establishing benchmarks to measure goal attainment.
  • Discuss the four P’s and explain how the marketing mix is applied to reach target markets.
  • Identify five common tactics used in marketing plans to achieve marketing goals.
  • Discuss the advantages and disadvantages of digital marketing and website marketing strategies.
  • Explain the benefits of developing a social media marketing strategy and discuss related considerations.
  • Summarize strategies for targeting and attracting global audiences.
  • Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events.
  • Identify the key steps in the sales cycle.
  • Identify different pricing strategies.
Price: $250 for members
$385 for non-members
   
Register: Please go to the IAEE website for course information and to register.
   
Questions? Please contact cem@iaee.com.

September 2015

Networking Happy Hour

   
Date: Thursday, September 10 *tentative*
 
Time: TBD
   
Location: TBD 
 
Details:
networking

We invite you to join industry colleagues in a casual environment to catch a drink, exchange business cards, expand your network, build relationships and promote your business with other like-minded professionals.

 

Price: TBD
   
Register: Coming soon
   
Video: Click to watch the video from last year's event. 
   
Sponsor: Interested in becoming an IAEE DFW Sponsor?
Donovan Shanahan at 972.536.6387

October 2015

IAEE DFW Fall Classic

 

Golf Tournament + Silent Auction, Lunch and Happy Hour

Date: Thursday, October 22  *tentative*                                        
   
Time: TBD 
 
Location: TBD
 
Details:
FORE! Take a swing to support the future of our industry by joining IAEE DFW
for a wonderful day filled with golf, food and fun!  
 
This is YOUR opportunity to mix, meet and mingle with industry colleagues while
getting your golf on at one of DFW’s favorite golf courses. You can build relationships
and promote your business while enjoying a sunny afternoon out of the office.  
 
Since the golfers can’t have all the fun, we welcome non-golfers to attend for happy hour, the silent
auction and many opportunities to expand your network. 
 
So put together your winning foursomes with clients, colleagues and friends and help support the future of our industry. Members and non-members are welcome.
 
Packages
& Prices:
Packages include a round of golf, two coupons for beverages, lunch and Silent Auction, unlimited practice range access prior to start, golf carts and scorecards. 

Foursome: 
$500 Members
$550 Non-Members

Single player: 
$135 Members
$145 Non-Members

Happy Hour: 
Includes happy hour, silent auction and two coupons for beverages. 
$25 Members
$35 Non- Members

Register: Coming soon
 
Match Me 
to Mingle: 
 
Sponsors want to host you on the golf course! For more information, contact Donovan Shanahan at 972.536.6387. 
 
Questions: Donovan Shanahan at 972.536.6387
   
Video: Click to watch the video from last year's event. 
   
Sponsor: Interested in becoming an IAEE DFW Sponsor?
Donovan Shanahan at 972.536.6387

December 2015

IAEE Expo! Expo!

   
Date: December 1-3 
   
Location: Baltimore Convention Center | Baltimore, MD 
   
Details:
Expo! Expo! IAEE's Annual Meeting & Exhibition is the industry’s must attend event for the most interactive networking and experiential education opportunities will be part of the action-packed agenda. Expo! Expo! will reveal the most essential ideas and the latest technologies in face-to-face events revealing exceptional concepts for all attendees.
 
Expo! Expo! is open to IAEE members and non-members who would like to increase their knowledge of the industry, network with their peers, and learn about new products, services and options available to help make their event one to remember. The event is filled with relevant educational sessions designed for exhibition professionals at various levels of expertise and needs, which allows participants to assess skills while acquiring new ones.
 
Website:  http://www.myexpoexpo.com/expoexpo2015/public/enter.aspx 

 

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