Dallas Fort Worth chapter

Calendar of Events

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July 2015

CEM Course

Date: Tuesday, July 21
Time: 8:00 am - 5:00 pm
Location: Freeman A/V Office
4545 W. Davis Street
Dallas, TX 75211
Course: Event Marketing

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

After completing this learning module, the student should be able to:

  • Define marketing, and explain the difference between marketing and the sales function.
  • Identify the elements of a marketing plan.
  • Describe market segmentation, define target market, and explain how to reach key audiences.
  • List the key elements of a timeline or production schedule.
  • Review event evaluation, and discuss the importance of establishing benchmarks to measure goal attainment.
  • Discuss the four P’s and explain how the marketing mix is applied to reach target markets.
  • Identify five common tactics used in marketing plans to achieve marketing goals.
  • Discuss the advantages and disadvantages of digital marketing and website marketing strategies.
  • Explain the benefits of developing a social media marketing strategy and discuss related considerations.
  • Summarize strategies for targeting and attracting global audiences.
  • Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events.
  • Identify the key steps in the sales cycle.
  • Identify different pricing strategies.
Price: $250 for members
$385 for non-members
Register: Please go to the IAEE website for course information and to register.
Questions? Please contact cem@iaee.com.

September 2015

Networking Happy Hour

Date: Thursday, September 10 *tentative*
Time: TBD
Location: TBD 

We invite you to join industry colleagues in a casual environment to catch a drink, exchange business cards, expand your network, build relationships and promote your business with other like-minded professionals.


Price: TBD
Register: Coming soon
Video: Click to watch the video from last year's event. 
Sponsor: Interested in becoming an IAEE DFW Sponsor?
Donovan Shanahan at 972.536.6387

October 2015

IAEE DFW Fall Classic


Golf Tournament + Silent Auction, Lunch and Happy Hour

Date: Thursday, October 22                                     
Time: 12:30 pm
Location: Brookhaven Country Club
FORE! Take a swing to support the future of our industry by joining IAEE DFW
for a wonderful day filled with golf, food and fun!  
This is YOUR opportunity to mix, meet and mingle with industry colleagues while
getting your golf on at one of DFW’s favorite golf courses. You can build relationships
and promote your business while enjoying a sunny afternoon out of the office.  
Since the golfers can’t have all the fun, we welcome non-golfers to attend for happy hour, the silent
auction and many opportunities to expand your network. 
So put together your winning foursomes with clients, colleagues and friends and help support the future of our industry. Members and non-members are welcome.
& Prices:
Packages include a round of golf, two coupons for beverages, lunch and Silent Auction, unlimited practice range access prior to start, golf carts and scorecards. 

$500 Members
$550 Non-Members

Single player: 
$135 Members
$145 Non-Members

Happy Hour: 
Includes happy hour, silent auction and two coupons for beverages. 
$25 Members
$35 Non- Members

Register: Coming soon
Match Me 
to Mingle: 
Sponsors want to host you on the golf course! For more information, contact Donovan Shanahan at 972.536.6387. 
Questions: Donovan Shanahan at 972.536.6387
Video: Click to watch the video from last year's event. 
Sponsor: Interested in becoming an IAEE DFW Sponsor?
Donovan Shanahan at 972.536.6387

December 2015

IAEE Expo! Expo!

Date: December 1-3 
Location: Baltimore Convention Center | Baltimore, MD 
Expo! Expo! IAEE's Annual Meeting & Exhibition is the industry’s must attend event for the most interactive networking and experiential education opportunities will be part of the action-packed agenda. Expo! Expo! will reveal the most essential ideas and the latest technologies in face-to-face events revealing exceptional concepts for all attendees.
Expo! Expo! is open to IAEE members and non-members who would like to increase their knowledge of the industry, network with their peers, and learn about new products, services and options available to help make their event one to remember. The event is filled with relevant educational sessions designed for exhibition professionals at various levels of expertise and needs, which allows participants to assess skills while acquiring new ones.
Website:  http://www.myexpoexpo.com/expoexpo2015/public/enter.aspx 



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